What is Adplexing?

The first step of this comprehensive process is the introduction of primary offers. Usually this offer is communicated to the consumer through television, or the various digital platforms. The second step is the capture of data using the Ribbon. After the data is captured, it will be stored in the cloud database. The final step is the implementation of targeted offers. These are typically sent to individual users through smart devices which are based upon past purchases and user preferences.

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